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2011 IIDA Couture...The Big Night!

Thanks to Herman Miller for donating material and partnering up with Studio V for this year's IIDA Couture Fashion Event this year at the Hotel Valley Ho located here in Scottsdale. The turnout was great and congratulations to all the winners!  
Model: Michele Logan 
Design Team: Katherine Pullen, Shanda Siekert-Logue, Erin Dayala & Etta Cowdrey
HM Reps: Marissa Mercuri & Emily Uher 

“ Mid-century Modern offered the likes of the Pillbox Hat, the French Pleat, Audrey Hepburn and Herman Miller’s Marshmallow Sofa by George Nelson. Nelson’s fascination with the atom inspired our couture creation and subsequent explosion of atoms with remnants of the atoms still intact. What remains??? Tattered, but bejeweled atoms, followed by the extraordinary discovery of the DNA molecule, the adorned Pillbox Hat gone astray, the indestructible lacquered French pleat and the classic elegant presence of the legendary Audrey Hepburn. “








2011 IIDA Couture Fashion Show

It's that time of the year again! This year the IIDA Couture Show will be held at the Hotel Valley Ho and tickets are completely sold out! Our color this year is Exuberant Pink and we are super excited for tonight. Here's just a taste of our dresses from previous years: